Fiskarhedenvillan is a company that produce so-called Turnkey houses. In their first national TV-campaign, they wanted some of their most popular houses to be featured in a story taking place around a family’s breakfast-table. In order to make the 3D-animated “minihouses” feel as real as possible, we built them in the correct proportions in greenscreen-paper by using scissors and glue. Aftewards, in the postproduction we tracked the houses with so-called object-tracking – a technique where one can get the movements of the 3D-objects to work seamless with the filmed material.
Agency: Helikopter Brand Design
Directed by: FILMIC ART
Produced by: FILMIC ART