ARLA – Taste Explosion
For Arla in Finland we created this short but intensive piece. The brief from the agency was that they wanted Yoghurt to fly out of the package and then return again. We did several tests before shoot on how to best compose the viscosity of the Yoghurt and how to best use compressed air. We shoot everything with Phantom Flex Gold 4K and went for 800fps to maximise the feeling of plymes on the Yoghurt. In the post production we added strawberries and cashewnuts as well as changed the package design. In addition to the film, we also produced a highres still image that would be used in the campaign.
Directed & Produced by FILMIC ART