Polestar – Moving on
They did it. They bit the bullet, ripped off the bandage, and broke up with the conventions of the auto industry. Finally Polestar is free to dive in with both feet and follow their ambitions, unfettered by tradition, unhindered by legacy. This is the film launching Polestar into the future, going all electric. A giant leap in automotive technology and we are super proud to be part of this wonderful development together with agency Forsman & Bodenfors and Polestar!
The story is told in a letter written to the car industry, with a goodbye to the fossile engine and welcoming the all new electric car. Polestar will never again build a fossile engine – That’s the message of “Moving on”. The launch is happening on Valentines day and is communicated through a massive worldwide campaign. It’s time to show the world what the future looks like.
We made this film using a combination of filmed ink sequences combined with 3D animation. The process was an interesting mix of techniques, some we had to figure out ourselves and invent through a rigorous research and development process mixing different fluids and ink, and then we worked with different kind of mapping techniques bringing it all back into 3D and digital compositing to get the result we wanted. Welcome to the world Polestar 2! All electric Feb 27 at 13.00 CET.
Agency: Forsman & Bodenfors
Director: FILMIC ART
Producer: Moa Thenstedt Åkerström
Executive producer: Andreas Ibohm
Art Director: Jonathan Knape, Alexander Söderholm
VFX Supervisor: Jakob Dahlström
Lead 3D: Adrianos Papamarkou
3D Artists: Daniel Westlund, Jonas Törnros,
SFX Supervisor/Lead Compositor: Jacob Danell
Compositing Artists: Mikael Herrera, Daniel A Söllscher, Johnny Vex, Carl-Johan Westregård
D.O.P: Simon Öster
D.O.P. Additional Footage:Staffan Övgård
Compositing Assistant/Additional Illustrations: Emelie Söderström
Illustration Artist: Johan Metz