Hubbard – Breakdown

The Norwegian welfare organisation ’Dyrevernalliansen’ and the supermarket chain ’REMA 1000’ have introduced a new chicken breed on the Norwegian market – Hubbard – that both live longer and have more energy and thus need more space to roam around in, something their ad agency McCann, Oslo wanted to be visualised in the commercial we had the pleasure to direct and produce. We took a VFX and CGI approach to this challenge and made all the dancing chickens in 3D. The dancing chickens was animated from scratch using clips from professional dancers as inspiration.